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To beat the deficiencies on the 4P product, some authors have advised extensions or modifications to the original model. Extensions on the four P's are often A part of situations including providers marketing where one of a kind attributes (i.e. intangibility, perishability, heterogeneity as well as the inseparability of output and intake) warrant

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The marketing functionality can help in communicating concerning the services or products attributes to The purchasers. In addition, the marketing operate also communicates the responses and suggestions of the people for the organisation.The output idea prevailed for a longer length given that the demand was much bigger than the supply of goods and

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